Caps & Closures introduces holographic label system for identity theft protection in Australia
31 May 2022 --- Caps & Closures is launching a holographic labeling system to prevent identity theft in product labeling. The ID-Shield is an innovative holographic labeling and decoration system that controls the copying of product labeling while adding a “unique” look to guarantee consumers will recognize the product as genuine.
The product also avoids contaminating the recycling stream, as no extra materials are needed when molding the shield into the packaging.
When original product packaging can be easily copied, the effects on brands and consumer relationships can be devastating, the Australian-based company says. Also, when shoppers can’t see the difference between a company’s products and the counterfeit ones, often it is too late, and consumers lose confidence and trust in the brand.
Preventing identity theft
The ID-Shield is described as a cost-effective and visually impactful way to deter competitors from copying a brand and stealing its sales. The product is produced locally in Dandenong South, Australia.
There is a complex need for security technology to provide brands with protection against identity theft, says Caps & Closures.The company says ID-Shield is the culmination of some “fresh creative thinking” about the complex need for security technology to provide brands with protection against identity theft.
The result is an “industry-leading” hi-tech labeling solution, fully integrated into the packaging as manufactured, with no added materials, adhesives, inks or printing processes.
Across-product applicability
The ID-Shield offers all manufacturers of food and beverage, health and wellness and household products a cost-effective, integrated, security functionality suitable for small production runs or scalable up to the largest of volumes.
The product is designed to strengthen consumer confidence in a company’s genuine products and work in conjunction with other tamper-evidence devices found in modern packaging.
One of the really appealing features of Caps & Closures ID-Shield technology is the visual impact of this innovative holographic branding system.
It is “a real eye-catcher,” designed to stand out on the shelf and draw customers to company products, the company adds.
ID-Shield’s high-tech imaging is integrated into the packaging so that it won’t affect the closure’s materials or performance.The “jewell-effect”
The ID-Shield’s “jewell-effect” hologram gives brand image designers access to the entire rainbow of colors and holographic effects, all dynamically displayed in their logo, a marketing message, and an anti-counterfeit device.
Furthermore, its high-tech imaging is integrated into the packaging so that it won’t affect the closure’s materials or performance.
The ID-Shield is an enabler for both originality and creativity when it comes to the actual design, says the company.
Supporting Australia’s circularity goals
The ID-Shield packaging is also easy to use, with handling, filling, opening and closing performance for packers and consumers is equal to non-ID-Shield products.
Caps & Closures says its ID-Shield is future-proofed technology that supports the environmental sustainability objectives of Australia’s 2025 National Packaging Targets.
Advanced film coating and manufacturing technologies continue to drive the potential of holograms in the F&B, cosmetics and personal care packaging sectors. In a recent Expert View, Dr. Paul Dunn, general secretary at the International Hologram Manufacturers Association, explored recent developments in holographic techniques, including eye-catching shelf appeal, edible holograms and the unboxing experience.
Edited
By Natalie Schwertheim
