Cats-Haensel Supports Cadbury France

11 Sep 2013

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Europe’s leading waxed and coated papers manufacturer Cats-Haensel has produced new twist wrappers for a popular confectionery range which has been updated by Cadbury France.

Wrappers for all 14 flavours of the Krema confectioneries have been redesigned and Cats-Haensel has made bespoke, easy-to-remove twist wraps for them that provide the best possible levels of efficiency during high-speed packing processes.

Printed in six colours, the new Krema wrappers are designed to appeal to young and old consumers and form part of the comprehensive range of flexo and gravure twist solutions from Cats-Haensel, comprising ecological wax and mineral wax coated papers as well as plain and metalised CPP, BOPP in partial and full cover laminated finishes.

Cats-Haensel recently installed a state-of-the-art eight-colour flexo printing press to increase its customer service capability and to respond to growing demand for its products.

Cadbury France Purchaser Sophie Mayoussier said: “The creation of these waxed papers for the Krema range was achieved with close cooperation between Cadbury France and Cats-Haensel who guided and supported us in a very dedicated and professional manner. “The way this project was handled by one of our key suppliers for individual wrapping papers is an example of how excellent co-development and good understanding contribute to mutual success and great results, in a highly competitive market.”

Cats-Haensel Managing Director Barry Marron said: “We have a long-standing relationship with Cadbury France and we were delighted to be able to support them in the production of these redesigned Krema twist wrappers. “We are very proud of the high standard of our wax coated and wax laminated products which, thanks to their excellent print quality and easy-peel characteristics, play a key part in the appeal of popular confectionery ranges like Krema.”

The 14 flavours of the soft and chewy Krema sweets are: lemon, orange, cherry, raspberry, strawberry, apricot, apple, toffee, grenadine, iced tea, peach, cola, liquorice-caramel and liquorice-mint.

Cats-Haensel, which has operations in Dresden, Germany, and Rotterdam, the Netherlands, is the number one supplier of ecological and mineral wax paper and waxed laminates in Europe, offering a range of packaging products for the confectionery, bakery and food industries to the European, American and Asian markets.

Source: Cats-Haensel