Chadwicks Boosts Energy Drinks Launch
The leading fresh produce company in Europe, G's, has ventured into the drinks market with the help of printing specialist Chadwicks.
The leading fresh produce company in Europe, G's, has ventured into the drinks market with the help of printing specialist Chadwicks.
PWR+ is a pioneering sports drink containing only natural ingredients. Launched in retail outlets across the country including Boots, Holland & Barrett and gnc.co.uk, the nutrition drink is branded using a shrink sleeve solution from Chadwicks. The shrink sleeves were UV flexo printed with a patterned surface matt lacquer giving the product a premium look and feel. The ink is printed on the reverse of the film and the matt finish applied in register to the front.
James Yarrow, Sales Manager for Chadwicks, said: "We were delighted with the end result, the gloss and matt areas on the design work really well. We spent a lot of time in the development phase, getting the design right and ensuring a perfect colour match on the silver. It was also important that the text on the bottles, of which there were two variations, matched the colour of the lids exactly."
Anthony Gardiner, Marketing Director from G's added: "This is a very competitive market so developing the right product image is vital to the product's success. Chadwicks came highly recommended and we have been extremely impressed with the service we've received and the finished product. The end design is significantly different from the original concept that we had and the team at Chadwicks have been instrumental in helping us to achieve what we wanted."
Developed and tested by professional athletes, PWR+ is a 100% natural nutrition drink ideally suited for a sporting diet and lifestyle. PWR is approved by Informed Sport and free from added sugar, preservatives, sweeteners or any artificial ingredients.
James Yarrow, Sales Manager for Chadwicks, said: "We were delighted with the end result, the gloss and matt areas on the design work really well. We spent a lot of time in the development phase, getting the design right and ensuring a perfect colour match on the silver. It was also important that the text on the bottles, of which there were two variations, matched the colour of the lids exactly."
Anthony Gardiner, Marketing Director from G's added: "This is a very competitive market so developing the right product image is vital to the product's success. Chadwicks came highly recommended and we have been extremely impressed with the service we've received and the finished product. The end design is significantly different from the original concept that we had and the team at Chadwicks have been instrumental in helping us to achieve what we wanted."
Developed and tested by professional athletes, PWR+ is a 100% natural nutrition drink ideally suited for a sporting diet and lifestyle. PWR is approved by Informed Sport and free from added sugar, preservatives, sweeteners or any artificial ingredients.
Source: Chadwicks
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