H.B. Fuller Receives Ameristar Packaging Award
H.B. Fuller Company, a leading global adhesives provider, in partnership with Quaker Oats Company and International Paper Company was presented with an Institute of Packaging Professional’s (IoPP) 2014 AmeriStar Award for retail ready packaging designed for Quaker® Real Medleys® single serve oatmeal.
In addition to using less material, the new packaging solution improves logistics efficiency. It allows Quaker Oats to use an automated packing line and could increase throughput by more than 50 percent, and by increasing the number of boxes per truckload by 50 percent, it also reduces freight costs and fuel consumption. Additionally, because packaging SKUs were reduced from two to one, the new design takes up less warehouse space.
“It’s an honor to help create a solution that provides so many significant benefits to the customer and to have it recognized with an AmeriStar Award,” says Steve Ringsdore, vice president, Americas Packaging and Converting, H.B. Fuller. “This is a tremendous example of the type of project we embrace at H.B. Fuller—the opportunity to collaborate with our customers and business partners to not only address the challenges they face, but to raise the bar on packaging design.”
AmeriStar Awards are based on packaging innovation, protection, economics, performance, marketing and environmental impact. H.B. Fuller, Quaker Oats, International Paper and other Ameristar Award winners were honored at the Ameristar and Visionary Awards Reception today at the EastPack packaging event in New York, NY.
Source: H B Fuller Europe GmbH