Chesapeake boosts vitamin brand with new pack
The pharmaceutical and healthcare division of Chesapeake, based in Leicester, collaborated with Poseidon Business Development to produce the packs.
The pharmaceutical and healthcare division of Chesapeake, based in Leicester, collaborated with Poseidon Business Development to produce the packs. Boost Buddy is an e-commence business supplying multivitamins that are posted either on a weekly or monthly basis.
The range of multivitamins can be personalised to offer the right combination to suit all age groups. The consumer selects four multivitamins from a range of 12 unique formulations to supplement their diet. The pack holds four drawers or trays each containing seven capsules providing enough multivitamins for a week.
According to Chesapeake, the pack presented several production challenges that were solved by Chesapeake’s design and technical teams. The small size of the pack’s inner carton trays required great skill in gluing while an alternative to traditional creases had to be developed in order to produce the carton trays. Chesapeake’s design team used a series of partial cuts, instead of solid creases, to ensure each carton folded perfectly.
Gill Wright, Chesapeake’s design and development director, said: “A great deal of thought went into the development of this unique cartonboard dispensing pack. It was essential that one capsule at a time was dispensed without losing the integrity of the carton tray. This was overcome by adding a perforation door to each tray that allowed only one capsule to be released at a time.”
The outer sleeve of the pack was developed from one piece of cartonboard to reduce inventory and provide an integral pack that allowed it to be used for transit. Inside, each tray is placed into the folder which has thumb hole sized apertures to allow the trays to slide out easily.
Chesapeake added that once the pack is closed the trays remain in a tight formation in the original intended footprint. Product information cards on each vitamin type are placed in front of the holder and provided added protection during transit. The pack is then shrink wrapped and ready for despatch once an address label has been added.
Source: Chesapeake Pharmaceutical and Healthcare Packaging
All content and features on this website are copyrighted with all rights reserved. The full details can be found in our privacy statement
