Clearwater Paper unveils lightweight paperboard to reduce packaging costs
Key takeaways
- Clearwater Paper has launched Velora, a lightweight folding carton paperboard focused on cost efficiency and reliable performance.
- The solution meets food-contact and environmental standards while offering an alternative to premium SBS grades.
- The lightweighting strategy aims to reduce material use, improve yield, and support sustainability goals for converters and brands.
The Clearwater Paper Corporation has launched Velora, a lightweight folding carton paperboard said to deliver dependable performance, higher yield, and strong value for money.
Clearwater Paper says Velora meets key food‑contact, health, and environmental standards, including certificates for Sustainable Forestry Initiative fiber sourcing and for US Food and Drug Administration’s 21 Code of Federal Regulations compliance. The company says its solution targets converters and brand owners seeking a reliable packaging solution without moving into premium SBS grades.
“Velora is a strategic expansion of our portfolio. It is purpose-built for value, efficiency, and dependable converting performance,” says Arsen Kitch, president and CEO at Clearwater Paper.
“It complements our premium Candesce brand while giving customers a strong domestic option in the lightweight segment.”
Lightweighting for affordability
The cartonboard is said to further support cost management and environmental sustainability through lightweighting.
Ruomeng Pang, vice president of marketing strategy and development at Clearwater Paper, adds: “Converters are looking for straightforward value: performance they can trust, supply they can count on, and a lower cost per carton.”
“Velora was designed for exactly that. Its optimized fiber blend delivers the strength and printability customers need, while helping reduce overall material costs.”
Clearwater Paper produces Velora in the US using domestic and imported materials. It is also said to provide a stable supply and consistent lead times.
According to packaging industry experts, reducing and simplifying packaging, including through lightweighting and banding, may alleviate the pressure that packaging brands and suppliers face.
The shift toward paper-based and lightweight packaging solutions is particularly notable in the dairy space.
