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Coca-Cola France is Launching...

Coca-Cola France is Launching with Ball Packaging Europe a Recloseable Can

05 Feb 2008
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After France, the innovation will successively be launched in several European countries.

CocaCola France will launch at the end of March the first recloseable beverage can, with the European brand of energy drink: Burn. After France, the innovation will successively be launched in several European countries.

This development, realised with the cooperation of Ball Packaging Europe, has been decided after several tests conducted last year in many countries in Europe and in the USA. Coca-Cola US is pursuing those tests with its energy drink brand with several millions of cans.

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