Fresca will be given a fresh, contemporary look, including a new logo and new packaging graphics. Two new flavors - Sparkling Peach Citrus Fresca and Sparkling Black Cherry Citrus Fresca - will also be introduced as zero calorie line extensions to the brand. The unique sparkling citrus flavor of original Fresca will remain unchanged. "Fresca resonates with people who have a sophisticated taste and are unwilling to compromise on flavor or calories," said Alison Lewis, vice president, Sprite and Flavors, Coca-Cola North America.
