DS Smith safeguards parcel deliveries with trailblazing real-time ParceLive tracker

06 Oct 2020 --- DS Smith is using Hanhaa’s ParceLive packaging tracking device in shipments after securing the Internet of Things (IoT) innovator as a channel partner. The technology provides traceable parcel delivery satisfaction to end-receivers with a postcard-size tracker.

While there is “a vast array” of supply chain tracking solutions on the market, Eliot Kirby, head of supply chain innovation at DS Smith, tells PackagingInsights that ParceLive offers the packaging giant “the most comprehensive and advanced solution fit for its purpose.”

“The main offering that differentiates itself from the competition is the comprehensive suite of complementary sensors and event alerts with real-time tracking functionality.”

Harnessing the power of IoT
ParceLive allows users to track the location, condition and security of cargo throughout the supply chain, regardless of transportation method or country, and in real-time. 

Each ParceLive tracker has a minimum battery life of 20 days and can track for up to 65 days. It provides crucial data as to whether a parcel has been dropped, opened or tilted. It also tracks if the package gets wet or changes in temperature, which can be crucial for delicate food items, such as confectionery.ParceLive provides data on whether a parcel is dropped, opened, tilted, gets wet or changes in temperature.

“While the ParceLive technology is most certainly now a leader in the IoT tracking world, the barriers of adoption are minimal,” Callum O’Hare, Hanhaa’s head of marketing, also shares with PackagingInsights.

“The packaging industry is now in a position to identify where delays and issues are happening in real-time. They can identify pinch-points and inefficiencies in delivery networks and now auditable data helps everyone identify the true state of the parcel and its journey.”

Innova Market Insights pegged “Internet of Packaging” as its top four packaging trend for 2020. As IoT technologies become ubiquitous, QR codes, Near Field Communication and blockchain are increasingly deployed as tools to elevate engagement and transparency.

How does ParceLive work?
ParceLive has seven intelligent sensors that display data in an easy way for customers to monitor cargo goods. This data can be displayed via smartphone apps, web portals or a direct-link into logistics management systems. 

The tracker also has an e-ink display along with an international returns postal license on each tracker’s packaging. After use, the receiver of a shipment can simply remove the tracker and place it into a mailbox where it is returned to Hanhaa without the need for stamps or packaging.

ParceLive provides live updates on packages’ location, condition and safety.“We eliminate the need for companies having to set up internal teams around the world to handle the operational side of dealing with the trackers before and after use,” O’Hare explains.

Safe for the skies
The ParceLive tracker has a flight mode that is triggered when the sensors detect the acceleration and pressure of the plane taking off. “This means that all data is still being recorded during the flight and will be made readily available once the plane has come to land,” details O’Hare.

Over the past two years, the company has secured over 25 major airline approvals and ensured ParceLive abides by the International Air Transport Association regulations to guarantee maximum safety when in flight. 

“There are no trackers on the market that allow users to access real-time data on their cargo when in flight nor would this be of huge help as there isn’t much that can be done when 38,000 feet in the air.”

Tracking diamonds, da Vincis and dogs
Besides DS Smith, O’Hare says the company has “a wealth of customers” from various industries, such as Hellmann Worldwide Logistics, Geodis, DSV and Arvato. 

A screenshot from the ParceLive dashboard.Other clients use Hanhaa’s IoT trailblazer to ship high-value cargo such as high-performance German sports cars, jewelry, medical equipment and other expensive machinery. Smaller items include cannabidiols, pharmaceuticals, wine, spirits and flowers. 

“In new and exciting applications for ParceLive, we have customers who use our technology to monitor artwork across the world, including the works of Leonardo da Vinci or classical antique violins to be held on display at museums,” notes O’Hare. 

The company has also seen its customers use ParceLive to monitor the well being of animals to ensure long journey conditions do not jeopardize the health and safety of people’s beloved pets. 

“We are constantly looking for ways to optimize our packaging solutions and every step of the packaging journey,” concludes Kirby of DS Smith. 

“ParceLive gives us access to more valuable data. Taking a proactive approach is part of how we live our purpose of redefining packaging for a changing world.”

By Anni Schleicher