School Milk so Fresh You Can Hear the ‘Moo’!

Owned by the Holt Family for over 100 years, Wells Farm is currently run by the fourth generation, Paul and Mark Holt. “Elopak provided the latest filling technology with very efficient engineering and ordering,” explains Paul Holt.

Owned by the Holt Family for over 100 years, Wells Farm is currently run by the fourth generation, Paul and Mark Holt. “Elopak provided the latest filling technology with very efficient engineering and ordering,” explains Paul Holt.

 

Wells Farm Dairy delivers to more than 500 schools on a daily basis so efficiency is important. “Elopak worked with us to identify the right filling machine and supported us with the installation and engineering,” continues Paul Holt. “We also worked alongside Elopak on the design of the new cartons, which have been very well received by consumers.”

 

School milk, both whole and semi skimmed, is filled in 200ml Pure-Pak® cartons and distributed to primary schools and some independent retailers.

 

Closer to market
The dairy produces a range of products distributed across its region to independent retailers. Wells Farm products include fresh milk, yoghurts, juices, fresh eggs, cream and desserts, bread and spring water.

 

“As a regional dairy we are closer to our market, cutting down the miles our products have to travel to our consumers,” adds Paul Holt. Situated on the M6 corridor, Wells Farm Dairy has access to several municipalities including Manchester, Liverpool, Stoke-on-Trent, Nottingham and Leicester. “Our central location helps keep our carbon impact on the environment to a minimum and enables more consumers to benefit from regional, farm-sourced, fresh produce.”

 

The importance of being close to its market and the freshness of its products is reflected in the Wells Farm Dairy strapline “So Fresh You Can Hear the Moo!”.

 

Wells Farm’s products are sourced from more than 40 local farms and supplied to local authorities, wholesalers, restaurants, nursing homes, bottled milk buyers, bakeries, food processors, doorstep delivery services, and of course schools.  

Source: Elopak