Emsur enhances bottle recyclability with easily-separable sleeves and washable inks

19 Jan 2022 --- Emsur is launching a range of environmentally sustainable shrink sleeve solutions for bottled carbonated drinks, water, juice and drinkable yogurts.

The new sleeve solutions are based on a combination of films and washable inks that aim to improve the recycling process and avoid contamination from material residues.

Emsur says the beverage industry is well aware of the advantages of bottle sleeves as they provide a “key element” of product differentiation on shelves, display strategic brand messages or nutrition information on the product’s contents. Sleeves also enhance consumer added-value perception through innovative designs, materials and printing.

Simplifying recycling
The company elaborates on its different products included in the Ecoem-Sleeves range. One of these products is the Ecoem-Full PET Sleeve, a shrink sleeve solution based on a combination of films and washable inks designed to simplify the recycling process by avoiding the build up of residues or contamination.

This new product line also features a combination of PET-based films and washable inks that can be mixed and recycled with PET bottles without any clumping of residues or interruption in the drying and decontamination process.

Emsur claims that, in addition, the product can be manufactured with post-consumer recycled content and has Association of Plastic Recyclers certification for washable inks, preventing discoloration of the flakes from the recycled PET bottles.

The company says any other material can be used in combination with Ecoem-sleeves bottles thanks to the option of micro-perforation, making bottles recyclable with the aid of consumer interaction.Enabling component separation
Emful is another product in the company’s new line, a polyolefin-based sleeve option whose floatability properties allow the sleeve to be separated directly from the bottle during the washing phase of the recycling process.

Furthermore, the product range also features other solutions and different materials such as polyethylene terephthalate glycol (PETG), with available post-consumer recycled content and different types of finishes like high gloss or matt, transparent and other differentiating elements, such as holographic effects, glow-in-the-dark pigments, gold and silver inks.

The company says any other material can be used in combination with these bottles thanks to the option of micro-perforation, which means the bottles are also recyclable with the aid of consumer interaction.

Deposit return scheme accredited
Emsur has been accredited by the German deposit return scheme, deutsches Pfandsystem, set up in the German market to fulfill the mandatory deposit on one-way drinks packaging, following the requirements of the German Packaging Ordinance to promote circularity and recyclability.

This year, the producer deposit obligation has been expanded to can-filled milk and milk mix drinks, and dietary drinks for infants and small children, besides plastic bottles or cans containing sparkling wine, wine, alcoholic mix drinks, fruit and vegetable juices and fruit and vegetable nectar without carbon dioxide.

Edited

By Natalie Schwertheim

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