Fit For Premium Milk - The New CombifitMidi Packaging Variant is Eminently Suitable for Differentiated Branding of Premium Brands. This is Equally Applicable to The Dairy Market in the Czech Republic.
The Czech dairy Hlinsko has been relying on combifitMidi (1,000 ml) since mid 2004. This packaging concept combines a modern appearance with optimised handling. combifitMidi is a combination of standard family-pack volumes (500 ml, 750 ml and 1,000 ml) in a single range thus closing the gap between slim premium and standard formats.
The Czech dairy Hlinsko has been relying on combifitMidi (1,000 ml) since mid 2004. This packaging concept combines a modern appearance with optimised handling. combifitMidi is a combination of standard family-pack volumes (500 ml, 750 ml and 1,000 ml) in a single range thus closing the gap between slim premium and standard formats. A partnership with a future Hlinsko and SIG Combibloc have enjoyed a successful partnership since 1996. The first format to be introduced was combiblocCompact, followed by combiblocStandard in 2001. The Tatra long-life milk relaunch in combifitMidi format has formed the highlight of this cooperation to date. The company envisages this new positioning in the medium-range price segment as an opportunity to tap new markets. Furthermore, Hlinsko also has plans to launch the “Moccacino” long-life premium product in combifitMidi (500 ml).
