Greggs Making Dough With Advanced Dynamics’ Labelling Solutions

A leading baker is singing the praises of Advanced Dynamics Ltd after reporting significant productivity improvements following the installation of highly accurate labelling equipment on a morning goods wrapping line.

The specialist in labelling, feeding, wrapping and bagging solutions supplied Greggs North West with a Eurokett Junior 115 for a variety of wrapped baked items at its Manchester factory, helping the renowned food giant gain a distinct advantage in the competitive morning goods market.

In addition to this major endorsement of its range of label dispensers, Advanced Dynamics has also launched the revolutionary new Eurokett Matrix labeller, the successor to the flexible Junior 115, which utilises the very latest stepper motor drive technology for unrivalled accuracy, reliability and ease of control.

Tony Spencer, Greggs Northwest’s Chief Engineer, commended the “excellent” service from Advanced Dynamics and praised the unit’s ease of handling and versatility. He said: “The Eurokett Junior 115 has played a big part in enhancing our wrapping productivity at the site. It’s the first time Greggs has used Advanced Dynamics whom I found to be very supportive and professional. The unit is labelling a wide variety of our wrapped products and is proving popular with our production staff due to it being reliable and very user friendly.”

Advanced Dynamics’ reputation for high-quality labelling equipment was well known at Greggs, and was a key factor in the company’s decision to choose the Eurokett Junior. In fact, Mr Spencer has been so impressed with the performance of the equipment he says he has recommended Advanced Dynamics to other food companies.

The Eurokett Junior is ideal for high volume production for anything from bread rolls or cakes to fresh produce and meat. At labelling speeds of around 100 packs per minute, the Eurokett Junior can keep pace with the most up-to-date packing lines.

It provides reliable, highly accurate label application, eliminating the risks of missing labels or damage caused by rough handling. The system can apply both top and base labels in a single pass, with optional on-line coding for increased line efficiency. The Eurokett is also suitable for barcoding, applying additional product information and promotional flash labels.

Advanced Dynamics’ joint-managing director, Malcolm Little, said: “We believe that the Eurokett Junior is the most efficient labelling equipment available. It is supermarket compliant and the workhorse of the labelling industry. It is designed to operate in unison with packing equipment, making it ideal for food companies looking to maximise their production.

“However, we are also very excited about the new Matrix range of label dispensers. This is a great development and provides us with equipment worthy of taking over from the Eurokett Junior. We will be showcasing the Eurokett Matrix range at the PPMA Show in September 2011.”

The Matrix adds to a long line of superb and diverse applications that you would expect from a team which has a combined experience of over 100 years in supplying labelling and feeding equipment for a wide range of sectors. Food companies can make the most of Advanced Dynamics’ expertise and high quality equipment to boost productivity and increase their slice of the market.

Source: Advanced Dynamics