Greiner: How the Danone for Men packaging was developed
Following the launch of Danone for Men yogurt in summer 2013, Greiner Packaging International has revealed the thought process behind its packaging design for the new line of Danone products.
Following the launch of Danone for Men yogurt in summer 2013, Greiner Packaging International has revealed the thought process behind its packaging design for the new line of Danone products.
The European packaging specialist explained that a deep black colour was chosen for the containers due to the colour's symbolism of strength and dominance, and the masculine need for clear structures reflects the pot's unique cup shape. Straightforward, minimalist graphics were also chosen to appeal to the male aesthetic sense.
Head of Division K at Greiner Packaging International, Kenneth Boldog, said: "The shape of the cup presented a huge technical challenge, especially with respect to the filling process. We're glad we were able to meet these high demands."
Danone for Men cups are available in 190g and 370g sizes and include a sleeve. Since its launch in Bulgaria, the yogurt has been expanded to other markets around the globe.
Danone for Men was one of the launches trending in 2013 as the dairy industry singled out men as a target audience.
Source: Greiner Packaging International
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