Harmless Harvest, a US-based producer of 100% raw and organic coconut water, is set to launch a new packaging, 16oz bottle, for its coconut water brand.
Harmless Harvest, a US-based producer of 100% raw and organic coconut water, is set to launch a new packaging, 16oz bottle, for its coconut water brand.
The company produces the 100% organic water using coconuts sourced from small organic agroforestry farms, using a heatless, high-pressure process for food safety and extended shelf life.
The new package size will be available at a price of $4.99 along with its eight ounce counterpart at all natural foods stores, grocery stores and co-ops through Unified Natural Foods across the US.
Recently, the company has signed a three month exclusive deal with Whole Foods. Harmless Harvest co-founder Justin Guilbert said the company is also adding distribution in 100 new stores per week and is about to launch with Fresh Direct, an online natural foods grocer in metro New York.
Guilbert said that Harmless Harvest also plans to enter into a new DSD agreement with a New Jersey-based distributor and getting new authorizations with three large retailers.
Source: Harmless Harvest