Heineken Unveils New Pack Design

27 Feb 2013 --- Heineken has unveiled a new secondary packaging design to reinforce the brand’s premium credentials and modernity.

The new design, which is being introduced from this month on four and twelve packs, focuses on key iconic design elements of the Heineken brand – the green livery, red star and white font.

Martin Porter, off trade sales director at Heineken said: “The new packaging leverages the premium power of Heineken to provide eye- catching shelf standout that will further enhance consumer perception of the brand and create an easier, more enjoyable shopper experience.”