Hochland Continues Converting to IML Packaging in Russia

As one of the market leaders Hochland practises an innovative approach in everything, without forgetting about the packaging.

IML elevates the packaging to a higher level
This new IML packaging of Hochland cream cheese is very attractive thanks to photographic image quality, bright colours, and more realistic and tasty-looking artwork elements. This helps the consumer to associate the packaging directly with a natural content of the product. Both the container and the lid are decorated with an IML label, which means that more information about the product can be placed on the packaging. Thanks to the new high-quality packaging Hochland cream cheese stands out more on the shelves and consumers simply love it.

Smooth and fast change-over
The change-over was implemented exactly as planned and from the beginning of 2014 Hochland cream cheese has appeared in the shops in its new packaging. Weener Plastic and Verstraete IML have joined forces to achieve the timely, seamless transfer requested by Hochland. This was without any doubt one of the main reasons of the success. Moreover, the labels from Verstraete IML are consistently of a top quality which is essential for such an established and leading brand as Hochland.

Source: Verstraete IML