Krispy Kreme Rolls Out New Branded Packaging in Grocery Stores

Popular Krispy Kreme doughnut varieties like the Original Glazed, Chocolate Iced with Kreme Filling, Chocolate Iced Glazed, and Raspberry Filled doughnuts are available now in new branded packaging.

Oct 19 2010 --- Krispy Kreme Doughnut Corporation announced that it is introducing new branded packaging in convenience, mass merchant and grocery stores. Package upgrades, new signature products, and improved display graphics are part of the Company's broader efforts to enhance and grow its presence in these locations.  While consumers will see new Krispy Kreme packaging on their grocer's shelves, inside they will continue to find the great-tasting products they've come to expect from the Krispy Kreme brand.

Packaging upgrades include:

* Adding enhanced graphics to increase shelf impact and visual appeal
* Improved graphic consistency across multiple product lines to make shopping easier for consumers
* Enhanced structural integrity to help ensure continued product quality

Popular Krispy Kreme doughnut varieties like the Original Glazed, Chocolate Iced with Kreme Filling, Chocolate Iced Glazed, and Raspberry Filled doughnuts are available now in new branded packaging. A new line of products introduced in upgraded packaging include: Dipped Chocolate Cake Doughnut Holes, Dipped Cake Doughnuts in snack bags and Krispy Juniors – Dipped Cake Doughnuts. 

"We are committed to the packaged goods component of our business," said Jim Morgan, Krispy Kreme's president and chief executive officer. "Exciting new products and improved marketing efforts, like the packaging upgrades we announced, are expected to help us increase sales in this important distribution channel."