Less is More for Reduced-Weight Aldi Mozzarella Pack
Italian manufacturer Gruppo Francia has reduced the packaging weight of Aldi’s private label ‘Cucina’ mozzarella cheese by half, after switching to the SuperLight pot from RPC Superfos.
Italian manufacturer Gruppo Francia has reduced the packaging weight of Aldi’s private label ‘Cucina’ mozzarella cheese by half, after switching to the SuperLight pot from RPC Superfos.
Fabrizio Francia, owner of Gruppo Francia, explains: "There were two major factors in favour of SuperLight– the opportunity to have the Cucina label displayed immaculately on the pot and the reduced amount of virgin polypropylene per unit.
Aldi reports that Cucina mozzarella in the Superlight pot is already delivering good sales figures.
Gruppo Francia is a family-owned business specialising in mozzarella and has three factories, including one in Germany. As well as supplying major supermarket chains in Europe with mozzarella products, Gruppo Francia is an official supplier to the Association of Italian Pizza Makers.