Locatelli Introduces New Cup Design To Market
For over 200 years the Locatelli reigned supreme as Italy’s finest cheese producer. The flagship brand, Locatelli Pecorino Romano, is considered the world’s finest grating cheese, hand-crafted from 100% pure sheep’s milk.
For over 200 years the Locatelli reigned supreme as Italy’s finest cheese producer. The flagship brand, Locatelli Pecorino Romano, is considered the world’s finest grating cheese, hand-crafted from 100% pure sheep’s milk. Today, it is found in the finest gourmet establishments, supermarkets, and specialty cheese departments throughout the country.
“We decided to take the highly recognizable outer coating of our Locatelli wheel and apply that graphic to our grated cups,” stated Phil Marfuggi, CEO of The Ambriola Company. “This will help our consumers realize that the Locatelli wedges they purchase is the same great tasting cheese that is available grated in our cups”. In addition our consumers, with a new distinctive cup will recognize Locatelli immediately.
Source: The Ambriola Company
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