Lumen Designs Bonduelle’s ‘Characteristic’ Pack

Bonduelle’s new packaging represents a different and revolutionary way of communicating in the preserved food category.

19/03/08 Bounduelle has won the 2008 Marketing and Innovation award for the preserved food category, thanks also to its innovative and amusing packaging, designed by the branding agency Lumen.

The pack, which emphasizes every single positive aspect of the product, appears to consumers as highly dynamic, and it was achieved through using a youthful and modern approach, in line with new lifestyles.

The visual identity highlights Bonduelle superiority over business competitors and enhances product quality, while at the same time conveying the power of an innovative range in line with the evolution of the packaging structure. Bonduelle’s new packaging represents a different and revolutionary way of communicating in the preserved food category.