Luxco Announces New Distillery Name And Unveils Logo

Luxco has announced the name of the distillery it is having built in Bardstown, Kentucky: the new distillery, and the company managing all whiskey production, will be known as Lux Row Distillers. The family-owned company also revealed the new logo for the distillery.

Luxco has announced the name of the distillery it is having built in Bardstown, Kentucky: the new distillery, and the company managing all whiskey production, will be known as Lux Row Distillers. The family-owned company also revealed the new logo for the distillery. Construction on the project broke ground on May 2, 2016 with a ceremony including Luxco executives, Kentucky governor Matt Bevin and Nelson County dignitaries. The distillery is located in Nelson County on a 70-acre site off state highway KY-245, in the heart of the Bourbon Capital of the World. When completed, the distillery building will be approximately 18,000 square feet and the overall site will include six barrel warehouses, a tasting room, and event space, in addition to offering visitors a new stop on the Kentucky Bourbon Trail. “We have worked diligently to find the perfect and most inspiring name for the new distillery and we are excited to have landed on the name Lux Row Distillers,” says Donn Lux, Luxco Chairman and CEO. “We wanted the distillery, which represents a new chapter in our family and company evolution, to incorporate aspects of the Lux family name, the scenic property we are located on and the bourbon heritage of the area.”

The distillery is being built alongside an existing house on the property, which is registered as a National Historic Place and will remain. The property boasts scenic views. “When we drove into the property for the first time, we were captivated with the long and beautiful rows of trees that line the long driveway and felt that should be a part of the name as well,” says Lux. With the rapid growth of Luxco’s bourbon brands, such as Rebel Yell, Blood Oath and Ezra Brooks, Lux Row Distillers will be positioned to provide the finest bourbon to meet Luxco’s ever increasing whiskey demand. The distillery should be operational in the last quarter of 2017.

Source: Luxco