New-Look Wispa Helps Cadbury Beat Forecast

The design of the blue flow-wrapped pack remained largely the same, apart from the font, which was changed to sans serif and bloated in size.

12/12/2007 Cadbury Schweppes has said the relaunched Wispa, with packaging designed in-house, has been a major factor in growth across its UK chocolate business.

The firm removed Wispa from shelves in 2003, but was convinced to reintroduce the brand in October this year following campaigning from fans across social networking websites, such as Facebook and MySpace.

Cadbury's V4: in-house design team, based at its Bournville plant in Birmingham, redesigned the packaging, which is also manufactured at the site.

The design of the blue flow-wrapped pack remained largely the same, apart from the font, which was changed to sans serif and bloated in size.

"It's basically an '80s design with a modern twist," said a Cadbury spokesman.

Cadbury made 23 million bars for the limited-edition release and will review the future of Wispa when all stock is sold.

The company said yesterday (11 December) that it expected confectionery revenue growth to exceed its target of 4-6% in 2007.