New Packaging for Warka Beer

The new design has been commissioned for the needs of a new promotion – “Be where the best play”.

03/10/08 The integrated marketing agency Wunderman (Young & Rubicam Brands) has designed new promotional packaging for the Warka brand.

The work included designing both individual and bulk packaging. The new design has been commissioned for the needs of a new promotion – “Be where the best play”.

The agency also participated in the preparation of a key visual for the promotion. Warka in the new bottles and cans has been available in stores since the beginning of September.

Wunderman provides the Warka brand with full BTL services, which includes packaging design, BTL materials, creation and implementation of the BTL campaign.