New Price Marked Packs from Burton’s Biscuit Company
Burton’s Biscuit Company has announced that it is introducing price-marked packs for its two biggest brand launches of 2015, Maryland Soft Baked cookies and Jammie Dodgers Jammie Bakes.
Burton’s Biscuit Company has announced that it is introducing price-marked packs for its two biggest brand launches of 2015, Maryland Soft Baked cookies and Jammie Dodgers Jammie Bakes. Available exclusively to the cash & carry/wholesale channel, the £1.39 PMPs of the new Maryland variant of the nation’s favourite cookie and the first ever Jammie Dodgers for adults, Jammie Bakes, will be available from late April.
“As one of the first FMCG companies to introduce price-marked packs, we know how important they are to shopkeepers keen to offer their customers Britain’s best-loved brands at competitive prices,” says David Costello, Burton’s Biscuit Company’s head of customer category management.
“Launching price-marked variants of two really innovative products that stand apart from anything else on the biscuit fixture will contribute to what we envisage will be exceptionally strong growth for both brands this year.”
High levels of shopper demand for both Maryland Soft Baked cookies and Jammie Dodgers Jammie Bakes will be generated by £multi-million marketing campaigns in the coming months, including national TV advertising. Jammie Dodgers Jammie Bakes are crispy, golden biscuits with a soft, jammie centre, available in two variants, raspberry and apricot, in cases of 8.
Maryland Soft Baked cookies are available in two 200g variants, Caramel & Choc Chunk and Double Choc Chunk, with 8 x 25g cookies in each pack, also in cases of 8.
Source: Burton’s Biscuit Company
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