Nutrition information to hit front of Jelly Belly packaging
Jelly Belly Candy Co. announced at the National Confectioners Association (NCA) show in Chicago that it will roll out voluntary front-of-package nutrition labeling on some of its most popular pre-packaged products.
Jelly Belly Candy Co. announced at the National Confectioners Association (NCA) show in Chicago that it will roll out voluntary front-of-package nutrition labeling on some of its most popular pre-packaged products.
“Front-of-package labeling is the future of our industry, and Jelly Belly Candy Co. is committed to being an early adopter of this movement,” said Bob Simpson, president and COO, as well as NCA chair.
“Transparency and clear communication on the part of the manufacturer allow consumers to make informed choices when the moment for a sweet treat strikes.”
Packages with the up-front nutrition information will begin hitting shelves in the fall of 2013, according to the company.
The decision comes soon after the NCA launched a voluntary program called “Treat Right” to put calories on the front of packs.
Source: Jelly Belly Candy Co
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