Paper wine bottle follows paper milk bottle success
GreenBottle, a small British company which invented the world’s first paper milk bottle, is celebrating a landmark business achievement by selling its 100,000th bottle.
GreenBottle, a small British company which invented the world’s first paper milk bottle, is celebrating a landmark business achievement by selling its 100,000th bottle.
And now the unique British invention, which is currently on successful trial providing milk in Asda stores in the South West, is being unveiled as the world’s first paper wine bottle.
GreenBottle has developed a prototype paper bottle for wine and is currently in talks with supermarkets and wine producers to make it available to the British public as early as next year.
The revolutionary packaging is made of paper with a thin plastic lining and was the brainchild of Suffolk inventor Martin Myerscough following a chance conversation with a waste tip supervisor worried about the growing and seemingly insoluble problem of plastic bottle waste.
GreenBottles use less than a third of the plastic of conventional milk bottles, with a much lower carbon footprint. The paper bottle itself is compostable, can be recycled several times and decomposes in just a matter of weeks.
Martin Myerscough said: “The best thing about GreenBottle is that consumers just ‘get it’. We’ve found that if you offer them the choice of a paper bottle or a plastic one they’ll choose paper every time. Choosing milk in GreenBottles enables consumers to ‘do their bit’ for the environment every day – and our sales show that ever-?greater numbers of consumers are doing this.
“We’re hopeful that the success we’ve had with GreenBottle in milk can be repeated with wine. It would mean an end to those morning-?after trips to the bottle bank. All you would need to do is rip out the plastic lining and put the paper outer casing in the bin or on the compost heap.
“We’ve had a lot of interest from supermarkets and wine producers so we could see the wine GreenBottle on shelves as early as next year.”
Source: GreenBottle
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