Pearlfisher wins design effectiveness awards
Pearlfisher has won two more Design Business Association Design Effectiveness Awards for Jme and Cadbury Dairy Milk Giant Buttons.
Pearlfisher has won two more Design Business Association Design Effectiveness Awards for Jme and Cadbury Dairy Milk Giant Buttons.
The annual Design Effectiveness awards, hosted by the DBA, is the only award scheme that uses commercial data as a key judging criteria, and the awards set the gold standard for commercial success within the design industry globally.
Pearlfisher has increased Giant Buttons sales by 46.2%. It’s stellar performance was a significant contributor to Cadbury’s growth in the bitesize sector, a massive leap of + 44.6% in market share, from 11.2% in 2008 to 16.2% in 2009.
Source: Pearlfisher
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