PLB's Beer Signing Gets Makeover

Screwtops for easy opening and a fully branded 'chilled look' six-pack case specifically designed for the take-home sector.

12/08/08 The new packaging includes bottles which weigh in at just 200g (the UK average for 355mls is 300g), screwtops for easy opening and a fully branded 'chilled look' six-pack case specifically designed for the take-home sector.

Brand Manager Martin Howe comments, “There is a growing consumer confidence in, and understanding of, premium packaged, genuine imported lager within the beer category. Combine this with the aspirational view the UK Consumer has of Brazil and Latin brands in general, and you can see that Palma Louca is a great proposition for the retail sector.”