Proactive Packaging & Display Introduces Ultra-Lite 100 Percent Sustainable CPG Product Line Upgrade

01 Feb 2011

Proactive Packaging & Display, the industry leader in providing 100 percent sustainable consumer products packaging, has introduced its new eco-friendly Ultra-Lite product line for consumer packaged goods (CPG) manufacturers, retailers, co-packers and brokers.

Price competitive with folding cartons, Proactive’s Ultra-Lite product line is the company’s newest environmentally friendly packaging solution for items like pies and cakes, granola bars, frozen entrees and novelties, dry foods and cereals, boxed snacks, 6- and 12-pack beer carriers, small boxes of pet food, selected electronic and general household products, health & beauty aids and pharmaceutical products.

Ultra-Lite is part of Proactive’s Eco-Choice brand of packaging products. In addition to being completely sustainable and recyclable, Ultra-Lite is lithographic printed in up to nine colors and is cured with electron beam (EB) technology – one of only two FDA compliant coating processes for direct food contact.

“As the market leader in sustainable packaging, we are constantly looking for new ways to bring quality and value to our customer base and serve their best interests,” said Gary Hartog, Proactive CEO. “We believe our Ultra-Lite product line meets these expectations in a variety of ways. This product line was developed to provide new solutions to a constantly changing and evolving CPG and retail marketplace.”

Manufactured domestically, Ultra-Lite is the smart alternative to fiberboard folding cartons and fluted solutions available through competing offshore sources. Offshore sourcing requires large customer cash outlays, time-on-the-water, freight charges, duty, taxes and insurance.

Ultra-Lite provides marketers with flexibility in designing product line packaging, comes in two basis weights and features E, F and N micro-flutes. Due to the added strength of fluted material, Ultra-Lite is the perfect upgrade for packaging using 16, 20, 22, 24, 28 and 30 point board.

According to Hartog, the Ultra-Lite product line also gives manufacturers and retailers a unique alternative in dealing with tiered product lines. “It can help meet the margin requirement for the entry price point,” he explained. “As national and store brands create promotions, Ultra-Lite’s distinctive packaging with eye-catching graphics can help increase a program’s shelf velocity.”

Source: Proactive Packaging & Display