Pyramid Returns to its Roots With New Packaging

Consumers can expect to see new packaging that brings back the iconic pyramids, featured among mountains and trees, reinforcing our Pacific Northwest roots that date back to 1984.

Dec 6 2011 --- Earlier this year, Pyramid Breweries announced it would return its flagship Pyramid Hefeweizen beer back to its roots. Starting this week, consumers will begin to see the beer in market with a new look that better reflects the Pyramid heritage and tradition consumers grew to rely on and love in years past. In addition to Pyramid Hefe, Pyramid's Apricot Ale and Thunderhead IPA also underwent a packaging facelift.

"The new Pyramid design better reflects the rich tradition and heritage of the Pyramid brand and our Pacific Northwest home," said Ryan Daley , Pyramid brand manager. "Consumers can expect to see new packaging that brings back the iconic pyramids, featured among mountains and trees, reinforcing our Pacific Northwest roots that date back to 1984."