Quadpack’s new monomaterial lipstick packs boast high-performance in minimalist design
(Image credit: Quadpack).
14 Jun 2023 --- Quadpack has released its new Emerald Lipstick, designed for “minimalist elegance.” Stripped down to its essential features, the new lipstick packaging sports a completely monomaterial format.
The lipstick is available in a square or cylindrical shape, with a choice of materials. These include recyclable PET and up to 100% recycled PET (rPET) for brands looking for a more positive impact from their packaging.
Moreover, the mechanism is marketed as polyoxymethylene (POM)-free for improved circularity.
“The mechanism works smoothly and the 12.7 mm cup is perfectly sized for most lipsticks on the market, with a capacity of 4-4.5 g. The design has harmonious proportions for ease of use,” details the company.
“The top-filling stick is incredibly versatile and can contain a range of makeup and skin care products, such as lip color, balm and solid fragrance.”
Two samples of Quadpack's new recycled PET-based lipstick packaging, branded Emerald Lipstick (Image credit: Quadpack).Emerald’s understated aesthetics can be enhanced with a host of discrete finishes – including silk screening, hot stamping, matt spray and pearl varnish – to achieve a look of refined simplicity.
Circular beauty revolution
Recyclability remains in the foreground of circular beauty packaging reinvention. Earlier this week, British retailer Marks & Spencer introduced a takeback scheme to recycle empty beauty containers, which will allow customers to return any form of plastic or aluminum beauty packaging from any retailer by dropping it into dedicated boxes.
Next to sourcing recyclable materials through its supply chain, Quadpack has been directing its innovation activity at solutions that promote biodegradability, such as in the case of its Sulapac Nordic Collection that was applied in German cosmetics brand i+m’s deodorant cream for its We Reduce! range.
Other new activities in circular beauty packaging include moves by suppliers Sulapac and Schwan Cosmetics to replace plastic cosmetic pencils with sawdust-based packaging.
Also looking to propagate upcycled bio-based solutions, Nordic beauty company Lumene announced earlier this month it is replacing all 50 mL moisturizer jars in its core product ranges with a bio-based jar made from side streams of the Finnish forest industry.
In a recent Key Interview, Packaging Insights examined how the cosmetics industry can better achieve packaging circularity with inputs from Pact Collective and Eastman. “Circularity requires an industry-wide approach,” urged Carly Snider, program director at Pact Collective.
By Benjamin Ferrer
