RC Cola Celebrates 100th Anniversary

Cadbury Schweppes Americas Beverages (CSAB) is celebrating a century of RC Cola this year with a promotion that hits stores nationwide on Memorial Day weekend and lasts through Labor Day. During the summer RC Cola will unveil special 100th anniversary packaging, along with a summer promotion consisting of sweepstakes in local markets.

Cadbury Schweppes Americas Beverages (CSAB) is celebrating a century of RC Cola this year with a promotion that hits stores nationwide on Memorial Day weekend and lasts through Labor Day. During the summer RC Cola will unveil special 100th anniversary packaging, along with a summer promotion consisting of sweepstakes in local markets. Prizes will include commemorative RC T-shirts, caps, bicycles, coolers and RC Cola products, which consumers will enter to win at participating retail establishments. "RC Cola is a brand that embodies individuality and the American spirit," said Charlotte Dimery, brand manager for RC Cola. "Since its launch in 1905, when a young pharmacist decided to supply his family's grocery store with drinks that he produced and bottled, RC Cola has maintained a loyal following because of its refreshing signature taste. Today, consumers have countless beverage choices, yet RC Cola has withstood the test of time, which is truly worth celebrating.