RPC: New Solution Scoops Scanstar
05 Jul 2016 --- A thermoformed twist cup with an injection moulded screw lid, developed in close co-operation between Orkla Foods Norway, RPC Superfos and RPC Promens, has been awarded a ScanStar 2016 in the Nordic packaging competition.
The innovative pack solution is being used for a new selection in Orkla’s Denja range including shrimps, beans, chicken or beetroot.
Two different technologies and two different resin materials (PET and PP) have been brought into play to create the convenient and lightweight pack. The product is labelled with high gloss colour labels on both pot and lid. The lid is designed to accommodate the pot standing on top which is both practical and allows for good facing on shelf. Importantly, end users benefit from a new easy way to open and close the salad pack by simply twisting and turning the lid. This open and re-closure mechanism is something special in the salad segment and serves as a distinguishing feature.
In their citation the ScanStar jury members commented: “The thermoformed packaging opens up for new shapes and design advantages. The packaging is stackable and easily opened, and it will work well in the shop shelves and in the customers’ homes. Good presentation and easy to open. Mechanically good.”
“We are pleased with the recognition that comes with the Nordic packaging prize,” comments Kjersti Trömborg, Packaging Developer, Orkla Foods Norway. “RPC Superfos and RPC Promens have done a really good job designing and developing the new pack in close cooperation with us and fully deserve the accolade.”
Thomas Winkler, Area Sales Manager and Tore Lund, Senior Project Engineer, stressed the massive team effort behind the award: “The ScanStar 2016 prize complements our common project, which was possible thanks to a combined effort across capabilities and technologies from RPC Superfos and RPC Promens,” says Tore Lund.
“Being singled out for the award is very satisfying. It has been a privilege to work with Orkla Foods Norway on this packaging solution. We trust that our pack helps to display the Denja salads in an attractive way and helps to support sales,” adds Thomas Winkler.
The ScanStar 2016 prize ceremony will take place 3 November in Norway, as this year’s host of the Nordic Packaging competition.
Source: RPC Superfos
