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Shock Top beer fans can ‘live...

Shock Top beer fans can ‘live life unfiltered' with new 12-oz cans

06 Jun 2011
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Beginning June 13, Shock Top Belgian White will be available for the first time in aluminum cans. "We know fans of this Belgian-style wheat ale have a wide range of interests, and now, they have an easy-to-transport package they can bring anywhere life takes them," says Andy Goeler, vp of import, craft and specialty brands for Anheuser-Busch. "Shock Top's popularity just continues to increase year after year with a 24 percent growth in 2010 alone, and with the growth in canned beer sales over the past several years, we're excited to bring the two together."

Beginning June 13, Shock Top Belgian White will be available for the first time in aluminum cans. "We know fans of this Belgian-style wheat ale have a wide range of interests, and now, they have an easy-to-transport package they can bring anywhere life takes them," says Andy Goeler, vp of import, craft and specialty brands for Anheuser-Busch. "Shock Top's popularity just continues to increase year after year with a 24 percent growth in 2010 alone, and with the growth in canned beer sales over the past several years, we're excited to bring the two together."

The award-winning Belgian-style unfiltered wheat ale is naturally cloudy, has a light golden color and a citrusy aroma. Shock Top is brewed with orange, lemon and lime peels and coriander. The brew will be sold nationwide in 12-packs of the bright orange 12-oz pull-tab cans.
 
Earlier this year, Shock Top Belgian White rolled out its first extension with Shock Top Raspberry Wheat, available nationwide on draught and in six-packs of 12-ounce bottles. Shock Top Belgian White also introduced 22-oz bottles to its packaging line-up, to provide even more options for Shock Top fans to enjoy their favorite Belgian-style wheat ale, whatever the occasion.
 
Source: Shock Top 
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