Shock Top beer fans can ‘live life unfiltered' with new 12-oz cans
Beginning June 13, Shock Top Belgian White will be available for the first time in aluminum cans. "We know fans of this Belgian-style wheat ale have a wide range of interests, and now, they have an easy-to-transport package they can bring anywhere life takes them," says Andy Goeler, vp of import, craft and specialty brands for Anheuser-Busch. "Shock Top's popularity just continues to increase year after year with a 24 percent growth in 2010 alone, and with the growth in canned beer sales over the past several years, we're excited to bring the two together."
Beginning June 13, Shock Top Belgian White will be available for the first time in aluminum cans. "We know fans of this Belgian-style wheat ale have a wide range of interests, and now, they have an easy-to-transport package they can bring anywhere life takes them," says Andy Goeler, vp of import, craft and specialty brands for Anheuser-Busch. "Shock Top's popularity just continues to increase year after year with a 24 percent growth in 2010 alone, and with the growth in canned beer sales over the past several years, we're excited to bring the two together."