Sinclair equips Copefrut with home-compostable fruit labels in Chile
Key takeaways
- Copefrut is set to adopt Sinclair’s T55 labels for its fresh fruit products.
- The labels were designed to reduce plastic waste, simplify disposal, and can be composted with fruit peelings.
- Starting Q3 2026, Copefrut will feature the labels on apples, plums, and kiwis, aiming for 50% adoption by year-end and full adoption by 2027.
Sinclair is supplying Copefrut, a fresh fruit producer and exporter from Chile, with its T55 labels.
This collaboration aims to cut single‑use packaging waste while maintaining the performance required by modern fresh produce supply chains.
Sinclair T55 aims to provide a simple disposal method that allows labels to be composted alongside fruit peelings in home compost systems, which reduces contamination in organic waste streams.
Duncan Jones, senior marketing manager at Sinclair, says: “Sustainability must be proven, not promised. Partnering with growers like Copefrut shows what’s possible when innovation and responsibility come together to reduce plastic waste in a measurable way.”
Rollout plan
Sinclair highlights that the label was developed for real-world application, offering application performance equivalent to conventional plastic labels in high-speed, high-humidity packing environments.
The rollout is set to begin in Q3 2026 across apples, plums, and kiwis from Copefrut. By the end of the year, 50% of production is expected to feature home-compostable labels, with full adoption targeted for 2027.
Felipe Casanova, general manager at Copefrut International, says: “Sustainability is not an option. It is a responsibility embedded across our orchards, packing operations, and supply chain. This partnership aligns agricultural responsibility with packaging innovation, ensuring fruit is sustainable from production to point of sale.”
Andres Nawrath, sales manager at Copefrut, comments: “A compostable fruit label reduces the waste footprint of necessary packaging and provides consumers a convenient way to ensure waste management is quick and easy.”
“Crucially, at end of life, the Sinclair T55 removes the burden of plastic waste recycling and simplifies disposal, which aligns with organic household waste becoming part of the circular economy, eliminating plastic waste, which goes in line with Copefrut’s strategic pillar of sustainability and keeps gaining importance throughout the whole value chain.”
