Sports Drink Launched with PeptoPro

PeptoPro is a peptide based on natural milk protein. Due to its small chains of di- and tri-peptides, it can be fully and rapidly absorbed by the body without adversely affecting the digestive system.

25/06/08 Dutch company, Maxim, recently announced the launch of Energy + Restitution, a powdered drink designed to optimise fluid balance during exercise.

The beverage contains a mix of carbohydrates and minerals as well as incorporating the award-winning peptide PeptoPro from DSM Food Specialties, to actively promote improved endurance, performance and restitution.

PeptoPro is a peptide based on natural milk protein. Due to its small chains of di- and tri-peptides, it can be fully and rapidly absorbed by the body without adversely affecting the digestive system. Its amino acids are therefore made available to the muscles considerably faster than if conventional sources of protein are consumed.

Maxim Sports Nutritionist Kelly Hendriks said: “We wanted to create a sports drink which worked on a number of levels to improve overall sports performance. The result is Energy + Restitution – a highly effective hypotonic drink which not only delivers fast hydration but also works to reduce muscle fatigue thanks to the inclusion of PeptoPro. As a highly soluble protein hydrolysate, PeptoPro ensure the body’s muscles receive the protein they need quickly and effectively and so helps to actively reduce muscle damage. With its proven properties, quick absorption and neutral taste, PeptoPro delivers the benefits we were looking for. We have received some very positive feedback from athletes already and believe that Energy + Restitution will continue to be well-received by consumers.”

Energy + Restitution is orange flavour and is sold in 400g tins. It contains 40.8g carbohydrates, nine vitamins, three minerals and six grams of PeptoPro per serving. For optimum fluid and energy balance, consumers are advised to drink 200ml every 15-20 minutes.

It's currently available in many countries throughout Europe, including the UK, Sweden, Norway, Denmark, Finland, the Netherlands, Belgium, Germany, France, Austria, Switzerland, Spain, Portugal, Poland, Slovenia, Malta and Baltic region. It is also sold in Canada.