Sports Drink Sixgram in Sleek Can for Dutch Market
The Ball Packaging Europe 330 ml Sleek Can underlines the attributes of Sixgram: The modern, sporty slim shape of the steel can matches the refreshing sports drink.
07/08/08 Timed to coincide with the opening of the Beijing Olympic Games, a new sports drink called Sixgram has been launched in Holland.
The functional drink is packaged in a 33cl Sleek Can supplied by Ball Packaging Europe, one of the leading beverage can makers in Europe. Netherlands based DIS Sittard developed the sports drink using the ingredient PeptoPro from life science company DSM. This groundbreaking all-natural ingredient promotes endurance, muscle and body regeneration and performance – and makes Sixgram the ideal drink for those who actively pursue sports.
The secret of PeptoPro lies in a patent protected enzyme that generates tiny protein fragments, so-called peptides. Peptides are absorbed into the bloodstream much more quickly than conventional proteins and are therefore an excellent energy supplement for those who are conscious of the value of sport. DSM Food Specialities developed PeptoPro – which is already used by many top athletes - especially for the Dutch Olympic team. DSM, a Dutch producer of health supplements, is one of the team's main sponsors.
Sixgram with its active ingredient PeptoPro enhances performance. Definitely a positive factor for athletes because the refreshing drink noticeably reduces the time the body requires to regenerate itself. This active ingredient is available in sport drinks developed by DIS Sittard with three fresh fruit flavours: red orange, grapefruit and mandarin.
Refreshing container: Sleek Can sets the scene
The Ball Packaging Europe 330 ml Sleek Can underlines the attributes of Sixgram: The modern, sporty slim shape of the steel can matches the refreshing sports drink.
Consumers primarily associate the Sleek Can with diet, wellness and fitness drinks. "The trendy, premium container turns sports drinks into the eye-catcher on the shelf. Apart from that, the can protects the sensitive ingredient PeptoPro excellently and keeps the drink fresh for a long time, because the beverage can is the only packaging which is absolutely light-proof and oxygen-tight", explained Sigrid Küchmeister, Director Marketing at Ball Packaging Europe. "Sixgram in the Sleek Can – the optimal combination of content and design." What’s more, this can format is – like all beverage cans – completely recyclable.
