Summer with a Cold Carling – perfect!

Weather forecasters are predicting the hottest summer on record this summer, but that won’t stop Carling drinkers enjoying Britain’s biggest beer brand perfectly cold. Retailers will benefit from the 'Summer with a Cold Carling' promotion, which gives consumers the chance to make the most of a special device that uses crystal technology to quickly cool the beer to the perfect cold temperature – which will be available on can packs in June.

Weather forecasters are predicting the hottest summer on record this summer, but that won’t stop Carling drinkers enjoying Britain’s biggest beer brand perfectly cold. Retailers will benefit from the 'Summer with a Cold Carling' promotion, which gives consumers the chance to make the most of a special device that uses crystal technology to quickly cool the beer to the perfect cold temperature – which will be available on can packs in June. The innovative cooler is different from other cooling devices because it uses the crystals to absorb water through its sleeve. The device expands in just five minutes, cools and, once it has been wrapped around a can of Carling, keeps the beer perfectly cold even on the warmest of days. If you need to cool down a can of Carling by putting it in the freezer, the GELTEK ™ device also speeds up the process. The promotion will feature on all Carling cans and most of the brand’s 440ml and 500ml multi-packs. It gives consumers the chance to order a GELTEK can cooler by simply texting 87133 Des Johnson, Brand Director for Carling, said: “We know that Carling tastes best when it’s served perfectly cold, so we are always looking for new ways to ensure that drinkers can enjoy it that way. “One of the great things about the new can cooler is that it has a double benefit; it not only cools down a can of Carling quickly when you put it in the fridge. It also keeps it cool once you are holding it in your hand. This is particularly relevant in the summer, when people are drinking outdoors on occasions like barbecues and picnics.” Consumers can order the cooler for just £1.50 by texting 87133. And you can find out more information about how the crystal technology works by visiting www.carling.com/cooler where Johnny Ball, the famous face of TV science, explains the process in his own inimitable style.