Tetra Recart™ – Fresh Thinking in Food
The world of food is rapidly evolving. Retailers and food producers are increasingly turning to fresh, innovative packaging solutions that are easy to use, reduce costs, energize sales and minimize environmental impact.
The world of food is rapidly evolving. Retailers and food producers are increasingly turning to fresh, innovative packaging solutions that are easy to use, reduce costs, energize sales and minimize environmental impact.
In 2001, Tetra Pak revolutionized food packaging with the introduction of Tetra Recart™. Truly innovative, Tetra Recart was the first retortable carton package which enabled filled product to be sterilized within the package. A direct competitor to cans and jars, Tetra Recart can be filled with shelf-stable food products containing particles of almost any size – including vegetables, tomatoes, ready meals, soups and sauces, as well as pet food.
Tetra Recart was an exciting development made possible by Tetra Pak’s invention of a unique packaging material and a new forming and sealing technique. Its rectangular shape and low package weight brings direct cost savings to manufacturers and retailers while reducing environmental impact and conveying a fresh, natural product image to consumers.
Tetra Recart is made mainly of wood fibre – a natural and renewable raw material. Cardboard fibre in the Tetra Recart package comes from forests certified by the Forest Stewardship Council™. The Tetra Recart package also weighs 64% less than a can. Multiply with the daily consumption in your country and you get the picture: save in resources, carbon emissions and transportation.
Ten years on and more than 100 brands in 40 markets around the world are using Tetra Recart to boost sales in mature product categories and revitalize existing product ranges. Some leading brands report sales growth of up to 60% when switching from cans or jars to Tetra Recart packages. Heinz, Sainsbury’s, Del Monte, Podravka, COOP Italia, Fig Food Company, ICA and Mjau represent just a handful of leading brands choosing Tetra Recart as an environmentally responsible, strong, easy-to-stack and eye-catching alternative to meet consumer demands for safety, convenience and environmental performance in the 21st century.
Source: Tetra Pak
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