The Murph’s Famous Unveils New Look And Expands Distribution

20 Dec 2017

The Murph’s Famous, makers of hand-crafted, small batch and award-winning Bloody Mary mixes, is rolling-out a new look, expanding distribution, and boosting its advisory board, just in time for the New Year and National Bloody Mary Day (New Year’s Day). The Bloody Mary has been helping with hangovers and complementing brunch classics for decades. The tomato-based cocktail is beloved by many, but over the years, the shelves have been stocked with mundane mixes lacking in flavor, but not in artificial ingredients and preservatives. That’s when Stephen Murphy “The Murph” decided to take matters into his own hands.

The Murph developed a Bloody Mary recipe so delicious that after hearing “you should bottle this” about a thousand times, he did. Nine years later, after selling Bloody Mary mixes out of the back of his car, The Murph’s Famous Bloody Mary Mix has become a cult classic, dubbed by Kathie Lee and Hoda on the Show, as one of the best Bloody Mary mixes they had ever tried, and winning awards and honors at festivals and competitions throughout the country.

In early 2017, The Murph left his Wall Street career to fulfill his true passion fulltime and take advantage of the growth opportunity in ready-to-drink cocktail mixes. “The industry was lacking a premium product with an accessible price point, so he put all his energy into growing the brand and it has paid off. The Murph’s Famous is available in 29 states and most recently on the shelves of Wegman’s, Stop & Shop, Shoprite and ABC Liquor stores, just to name a few. You can often see The Murph himself at these stores providing tastings to customers; he is the face of the brand and his charisma and excitement for The Murph’s Famous is contagious.”

Further, the company is rolling out a cleaner label and has boosted its advisory board with key investor and industry veteran, Joseph Di Salvo. Over the last decade, Di Salvo has advised some of the most iconic and successful premium consumer brands in the food and beverage categories that have been key drivers of industry growth such as vitamin water, Pretzel Crisps, babyganics, Justin’s and Kind, among others. “I could not be more excited to be involved with The Murph’s Famous and the exceptional team leading this brand,” said Di Salvo. “The Murph’s is poised to bring the kind of innovation, excitement, and premium quality to a product category that has lacked any interesting or better-for-the-consumer offerings for decades.”

Murph’s Famous has also formed a strategic partnership with L&S Packing Company. L&S is a fourth-generation manufacturer with an expansive production and operational facility and a large in-house sales force ready and committed to take The Murph’s Famous to the next level of success. These exciting developments have recently attracted venture capitalist funding as well. “When my dad and I were tinkering around with a Bloody Mary recipe in my mother’s (whose name is Mary interestingly enough) kitchen 30 years ago, I never could have dreamed that it would become a brand with such a following,” said The Murph’s Famous Founder and CEO, Stephen Murphy.

“I’m really proud of what we’ve been able to achieve so far. We’re offering a really delicious Bloody Mary mix that is natural and preservative free – one sip will make you a believer! 2018 is going to be a big year for The Murph’s Famous and I’m excited that more people will be able to experience our delicious mixes.” The Murph’s Famous Bloody Mary Mixes are made with a tomato paste base (not tomato juice) and kettle cooked in small batches like a Sunday Sauce. This attention to detail results is a deliciously rich, zesty and slightly smoky flavor that is unsurpassed. Murph’s Famous Bloody Mary Mixes are available in Original and Hot & Spicy. SRF for a 1 Liter Bottle is $6.99. For more information and store locator, visit: murphsfamous website.

Source: Murphs Famous Bloody Mary