Top Finnish Designers Devise Valio Milk Design Cartons
Valio Milk Design cartons will appear in shops in November 2011. Eight leading Finnish designers have created their own vision of milk for Valio’s basic and organic milk cartons.
Valio Milk Design cartons will appear in shops in November 2011. Eight leading Finnish designers have created their own vision of milk for Valio’s basic and organic milk cartons. The designers are Eero Aarnio, Tuomas Erikoinen, Klaus Haapaniemi, Kristiina Lassus, Jenni Reuter, Paola Suhonen, Oiva Toikka and Tiia Vanhatapio. Their work pays homage to Finnish milk produced at Finnish family-owned dairy farms.
Valio brings design to Finnish tables
Valio milk cartons were turned into a unique art gallery in 2005 to mark Valio Ltd’s centenary and Finnish Design Year. In 2006, the cartons were adorned with poetry, and then linked to music in 2008. Now you can experience Finnish designers’ different concepts on our milk cartons. At the same time, Helsinki has been designated World Design Capital 2012.
“Milk doesn’t leave anyone cold. It’s an inseparable part of Finnish meals and there are many deep emotions and values tied to it as the national drink of Finland. Milk provides employment in rural and urban Finland, and secures vitality in the countryside. We are delighted to say that fresh, tasty Finnish milk has inspired designers from a number of genres,” says Marketing Manager Tuija Rantanen from Valio.
The unique designs on Valio’s basic and organic milk cartons will perk Finns up in a national campaign running to the end of April 2012. The Valio Milk Design carton print run will be around 130 million.
Valio Milk Design cartons from top Finnish designers
Furniture designer and interior architect Eero Aarnio, creator of the Angry Birds videogame figures Tuomas Erikoinen, clothes designer and filmmaker Paola Suhonen, and ceramist and designer Oiva Toikka all found themselves inspired by cows – as Mr Aarnio puts it, “the horn of plenty that can produce almost anything”.
Illustrator Klaus Haapaniemi’s milk carton is decorated with fantasy-world folklore drawings. Designer and interior architect Kristiina Lassus has created meditative patterns in cool colours to represent a picture of calm amidst the daily grind. Architect Jenni Reuter adopts a spatial view of the milk carton and takes us inside an atmospheric barn. Clothes designer Tiia Vanhatapio approaches the milk carton via its power to strengthen the human character and bones by depicting a timeless leather jacket with milk-themed slogans.
Valio milk cartons were turned into a unique art gallery in 2005 to mark Valio Ltd’s centenary and Finnish Design Year. In 2006, the cartons were adorned with poetry, and then linked to music in 2008. Now you can experience Finnish designers’ different concepts on our milk cartons. At the same time, Helsinki has been designated World Design Capital 2012.
“Milk doesn’t leave anyone cold. It’s an inseparable part of Finnish meals and there are many deep emotions and values tied to it as the national drink of Finland. Milk provides employment in rural and urban Finland, and secures vitality in the countryside. We are delighted to say that fresh, tasty Finnish milk has inspired designers from a number of genres,” says Marketing Manager Tuija Rantanen from Valio.
The unique designs on Valio’s basic and organic milk cartons will perk Finns up in a national campaign running to the end of April 2012. The Valio Milk Design carton print run will be around 130 million.
Valio Milk Design cartons from top Finnish designers
Furniture designer and interior architect Eero Aarnio, creator of the Angry Birds videogame figures Tuomas Erikoinen, clothes designer and filmmaker Paola Suhonen, and ceramist and designer Oiva Toikka all found themselves inspired by cows – as Mr Aarnio puts it, “the horn of plenty that can produce almost anything”.
Illustrator Klaus Haapaniemi’s milk carton is decorated with fantasy-world folklore drawings. Designer and interior architect Kristiina Lassus has created meditative patterns in cool colours to represent a picture of calm amidst the daily grind. Architect Jenni Reuter adopts a spatial view of the milk carton and takes us inside an atmospheric barn. Clothes designer Tiia Vanhatapio approaches the milk carton via its power to strengthen the human character and bones by depicting a timeless leather jacket with milk-themed slogans.
Source: Valio Ltd
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