Henkel and Applied Adhesives partner to expand US flexible packaging reach

Applied Adhesives has announced an exclusive US distribution partnership with Henkel’s Packaging Adhesives business. Applied Adhesives aims to strengthen its presence in the flexible packaging market and provide converters across the US with access to Henkel’s adhesive and coating technologies.

The partnership will bring together Henkel’s product portfolio and industry expertise with Applied Adhesives’ national sales organization, technical service, and logistics network.

Lisa Fieldhouse, director of Market Development at Applied Adhesives, says: “This partnership represents an important step forward for Applied as we continue to invest in growth opportunities that deliver meaningful value to our customers.”

“We are well-positioned to support converters with the performance, reliability, and responsiveness they expect.”

Strengthening technical support

Henkel’s Packaging Adhesives business delivers a portfolio of adhesive and coating solutions developed to support premium performance, regulatory compliance, and evolving sustainability needs.

James Cooley, business director for flexible packaging at Henkel Adhesive Technologies, says: “Applied’s reputation as an adhesive distributor, equipment provider, and technical partner makes them an ideal channel partner for Henkel in the US market.”

“This exclusive partnership enables us to expand our US reach while ensuring customers receive the high level of service and technical support required in flexible packaging applications.”

According to the companies, the partnership will initially center on flexible packaging converters across F&B, health and beauty, as well as pet product applications.

Henkel’s innovations

Earlier this year, Henkel introduced tinplate can packaging for adhesive solutions made in collaboration with the German tinplate manufacturer Thyssenkrupp Rasselstein and Pirlo, an Austrian metal packaging producer.

Last year, Henkel Adhesive Technologies launched Loctite Liofol LA 7837/LA 6265, a solvent-free adhesive system for flexible applications, such as pet food packaging. The company also introduced the Loctite Liofol HS 2819 RE heat-seal coating that is recyclable and meets US Food and Drug Administration and European food packaging safety standards.

Meanwhile, Henkel Adhesive Technologies equipped Ravenwood Packaging, a linerless label technology, with its hotmelt pressure-sensitive adhesives for Ravenwood’s linerless labeling system.