Urban Eat Sandwiches Set For Summer Revamp

Sandwich brand Urban Eat is set for a revamp this summer as brand owner Adelie Foods looks to boost its appeal on-shelf. New packaging will feature a city skyline graphic, while additions to the range will include a Chicken Tikka Bhaji, three new halal sandwiches, two gluten-free sandwiches and four toasties.

Sandwich brand Urban Eat is set for a revamp this summer as brand owner Adelie Foods looks to boost its appeal on-shelf. New packaging will feature a city skyline graphic, while additions to the range will include a Chicken Tikka Bhaji, three new halal sandwiches, two gluten-free sandwiches and four toasties. The design changes will apply across the full Urban Eat portfolio, including the Posh Nosh, No Fuss, Eat Better and Roots ranges. A selection of new and “best-ever” products will also be included in the re-launch, which will be supported by an online promotion running for three months.

John Want, marketing director at Adelie Foods, said: “We recognize this is an important time for the food-to-go market.” With more on offer than ever before, consumers are changing their shopping habits. “In particular, there has been a rise in earlier lunchtimes (from 11am) and the purchase of lunch options in the morning. Therefore, getting the early offering right and stocking a strong range of trusted, quality sandwiches such as Urban Eat is key.” The new-look Urban Eat range will be available to retailers nationwide from 21 August 2017.

Source: Adelie Foods