Valio and Huhtamaki Intensify Packaging Cooperation

Valio, Finland's leading developer and marketer of milk-based food products, and Huhtamaki, one of the world's largest consumer packaging specialists, tighten their cooperation in order to develop better packaging for Valio. The two companies have signed a letter of intent giving Huhtamaki a priority position whenever Valio is in search of a new packaging solution.

Valio, Finland's leading developer and marketer of milk-based food products, and Huhtamaki, one of the world's largest consumer packaging specialists, tighten their cooperation in order to develop better packaging for Valio. The two companies have signed a letter of intent giving Huhtamaki a priority position whenever Valio is in search of a new packaging solution. Huhtamaki's original packaging plant in Hämeenlinna, Finland, has supplied Valio with paperboard and plastic packaging for yogurt, edible fats and spreads as well as ice cream without interruption since 1963. High-performance flexible packaging has been part of the company's offering since it acquired the Dutch packaging giant Van Leer in 1999. "Packaging plays an increasingly central role in the quality and marketing of branded food products. We see many opportunities to develop better packaging together with Huhtamaki, thus offering added value for customers," says Mr. Pentti Paloranta, Valio's Senior Vice President, Domestic Sales and Marketing. "Huhtamaki commands all packaging technologies relevant for Valio and supplies entire packaging systems, e.g. for ice cream. Furthermore, the company has local packaging production and market experience in all of Valio's most important markets," Mr. Paloranta points out. "During 2002, we have developed six new packaging solutions for Valio, including thermoformed, labelled pots for premium yogurt and dessert puddings," says Mr. Pekka Jokimies, Business Development Manager from Huhtamaki Finland. "A breakthrough project in flexible packaging is the new, tear-proof wrapper for Valio's Aura blue cheese. Replacing aluminium foil, the advanced laminate material will be supplied by Huhtamaki's Ronsberg plant in Germany starting December 2002," Mr. Jokimies reveals. Huhtamaki has recently established a Technology & Development Centre for rigid paperboard and plastic packaging. One of its focal areas is multi-layer barrier materials, which enhance the freshness and shelf-life of food products. Huhtamaki introduced such technology several years ago for margarine tubs used e.g. by Valio for their popular Voimariini butter-margarine mix.