Vitamin containers help sweeten pill taking

A versatile, flexible vitamin container for Asda supermarkets in the U.K. (part of the Wal-Mart family) has been designed to meet Asda's requirements for maximum convenience for vitamins without compromising package security and safety.

A versatile, flexible vitamin container for Asda supermarkets in the U.K. (part of the Wal-Mart family) has been designed to meet Asda's requirements for maximum convenience for vitamins without compromising package security and safety. Extrusion/blow-molded in 90- and 260-mL sizes by RPC Containers Market Rasen, RPC Containers Ltd. of the U.K. the high-density polyethylene container features an elegant rectangular shape that both maximizes shelf space and looks good on store shelves. A large label area enables prominent branding of the different products in the line. An easy-to-use twist-and-turn CRC closure conforms to European standards and is molded in four translucent colors that match the label graphics. RPC Market Rasen says it worked closely with Principle Healthcare, Asda's vitamin product supplier. Promoting safety and security, which are paramount for pharmaceutical packaging, the new packs for Asda combine these factors with an attractive, user-friendly format, according to John Bell, sales development manager of healthcare at RPC Market Rasen.