Weetabix Launches Honey Ready Brek and On-Pack Promotion

New Honey Ready brek is a new flavour from Ready brek and joins existing favourites Original and Chocolate.

17/06/08 Wholegrain chocolate cereal Weetos will feature Kung Fu Panda branding on pack through the key summer holiday period.

New Honey Ready brek will be launched in June.

The Kung Fu Panda movie is set to be the big family blockbuster this summer from DreamWorks.

Featuring this license on-pack will increase the appeal of Weetos to core consumers, create some excitement around the brand and drive sales.

Each Weetos Kung Fu Panda pack will offer exclusive inserts containing eight illustrated cards.

There are 48 cards to collect in total, encouraging collectability and repeat purchase.

Four back of pack designs, of puzzles and games, will create fun and interaction with the brand.

Weetos has shown a significant uplift in sales recently, following the launch of a new TV ad.

Weetos advertising is also due to run in cinemas nationwide this summer during Kung Fu Panda and other family orientated blockbusters.

New Honey Ready brek is a new flavour from Ready brek and joins existing favourites Original and Chocolate.

Offering both a “tasty and a nutritious breakfast”, Honey Ready brek is said have “good health credentials”.

Ready brek is packed with 100% wholegrain oats and provides the sustaining energy that kids need.

Free from artificial colours, flavours and preservatives, Honey Ready brek contains no added salt.

It is a non-HFSS food so it is one of the few breakfast cereals that can be advertised directly to children.