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Key trends
Packaging focus

Dairy & dairy alternative packaging solutions

Oct 2024
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Innova Market Insights data indicates that global dairy & dairy alternative launches grew by 3% between July 2019 and June 2024, with Europe leading at 42% from July 2023 to June 2024. Flat pouch packaging was the most used packaging type for dairy launches, and there is a rising use of biobased and post-consumer recycled materials for dairy & its alternative products.

More packaging focuses
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Renewable rebellion
Apr 2026 | Innova Market Insights

Innova Market Insights data indicates stable growth in F&B launches featuring “renewable packaging” claims between 2021 and 2025. Carton was the most commonly used packaging material, and launches with compostable claims grew rapidly during the same period.

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Beauty and care packaging
Mar 2026 | Innova Market Insights

Innova Market Insights’ data shows a 3% compound annual growth rate in beauty and personal care packaging launches from 2024 to 2025. More than 20% of launches were packaged in folded cartons, while 72% used plastic packaging.

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Fresh produce packs reinvented
Feb 2026 | Innova Market Insights

Innova Market Insights data reveals that consumers increasingly prioritize packaging that preserves freshness when cooking at home. This preference drives brands to innovate in fresh fruit and vegetable packaging for enhanced convenience and extended shelf life.

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Sustainable packaging trends
Jan 2026 | Innova Market Insights

Innova Market Insights data reveals a rise in sustainable F&B packaging claims from October 2020 to September 2025. Consumers have shown a strong preference for sustainable packaging, with 65% selecting this option. Among sustainability claims, recyclability led with 38%.

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Alcoholic beverage packaging
Dec 2025 | Innova Market Insights

Innova Market Insights data shows a 7% average annual growth in alcoholic beverage packaging launches between October 2022 and September 2025. Europe accounted for nearly half of these launches. Glass bottle was the most used packaging format for these launches.  

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Dairy packaging innovation
Nov 2025 | Innova Market Insights

Innova Market Insights’ data indicates a 3% compound annual growth in global dairy packaging launches between October 2020 and September 2025. Flat Pouch was the leading packaging type, while plastic remained the leading material used. Dairy packaging made from bio-based and plant-based materials gained ground.

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