Innova Market Insights data indicates that global dairy & dairy alternative launches grew by 3% between July 2019 and June 2024, with Europe leading at 42% from July 2023 to June 2024. Flat pouch packaging was the most used packaging type for dairy launches, and there is a rising use of biobased and post-consumer recycled materials for dairy & its alternative products.
Innova Market Insights data shows that consumers view sustainability challenges as urgent issues that require immediate action. For the industry, this translates into accelerated investment in recyclable, reusable, and bio-based solutions. As a result, there is growing attention on the use of films in F&B packaging, particularly with a focus on biodegradable alternatives.
Innova Market Insights data shows that 89% of consumers globally perceive paper as a sustainable material. This shift in perception is driving increased use of paper-based packaging, with a rise in launches across various categories such as soft drinks, dairy, and fresh produce. Notably, the use of paper bands has surged, with a 214% year-on-year increase in new food and beverage launches using paper or paper-plastic sleeve formats between 2024 and 2025.
Innova Market Insights data indicates stable growth in F&B launches featuring “renewable packaging” claims between 2021 and 2025. Carton was the most commonly used packaging material, and launches with compostable claims grew rapidly during the same period.
Innova Market Insights’ data shows a 3% compound annual growth rate in beauty and personal care packaging launches from 2024 to 2025. More than 20% of launches were packaged in folded cartons, while 72% used plastic packaging.
Innova Market Insights data reveals that consumers increasingly prioritize packaging that preserves freshness when cooking at home. This preference drives brands to innovate in fresh fruit and vegetable packaging for enhanced convenience and extended shelf life.
Innova Market Insights data reveals a rise in sustainable F&B packaging claims from October 2020 to September 2025. Consumers have shown a strong preference for sustainable packaging, with 65% selecting this option. Among sustainability claims, recyclability led with 38%.
