Innova Market Insights data indicates that there was a 3% growth in fresh fruit & vegetable launches globally from October 2020 to September 2023. Packaging trends reveal that flat pouches and standard trays are two key packaging types used for fresh fruit & vegetables and over 70% of them were packed in plastic material. Regarding sustainability, there has been a noticeable increase in post-consumer recycled material use, with 79% growth over the last three years.
Innova Market Insights’ data shows a 3% compound annual growth rate in beauty and personal care packaging launches from 2024 to 2025. More than 20% of launches were packaged in folded cartons, while 72% used plastic packaging.
Innova Market Insights data reveals that consumers increasingly prioritize packaging that preserves freshness when cooking at home. This preference drives brands to innovate in fresh fruit and vegetable packaging for enhanced convenience and extended shelf life.
Innova Market Insights data reveals a rise in sustainable F&B packaging claims from October 2020 to September 2025. Consumers have shown a strong preference for sustainable packaging, with 65% selecting this option. Among sustainability claims, recyclability led with 38%.
Innova Market Insights data shows a 7% average annual growth in alcoholic beverage packaging launches between October 2022 and September 2025. Europe accounted for nearly half of these launches. Glass bottle was the most used packaging format for these launches.
Innova Market Insights’ data indicates a 3% compound annual growth in global dairy packaging launches between October 2020 and September 2025. Flat Pouch was the leading packaging type, while plastic remained the leading material used. Dairy packaging made from bio-based and plant-based materials gained ground.
Innova Market Insights data shows a 13% increase in F&B launches with Reduced Material packaging claims between July 2020 and June 2025. Europe accounted for the largest share (58%) of these launches, with the Standard Tray being the most common packaging type to feature this claim. Additionally, the Vacuum Pouch was the fastest-growing format with this claim.
