Innova Market Insights data indicates that global Meat & Fish launches had a 5% average annual growth from 2019 to 2023. Thirty-five percent of global Meat & Fish launches were packed in Standard Tray. Plastic packaging was the leading material for global Meat & Fish launches in 2023. Additionally, Recyclable packaging was the leading sustainable packaging claim, but Biodegradable claims showed the fastest growth.
Household product launches continue to rise as brands expand across cleaning, storage, and home care categories, with a 17% increase recorded between April 2021 and March 2026, according to data from Innova Market Insights. Air fresheners led category growth, while bottles remained the top format for household cleaning products. Consumer interest is also shifting toward more sustainable solutions, with recyclable, refillable, and reusable products gaining momentum.
Innova Market Insights data shows that consumers are willing to justify a higher price for a product if it comes with sustainable (including compostable) packaging. 42% of these launches were in Europe. The folded box had the most launches with a compostable claim, while tea bags/coffee pods had the fastest rise in innovation.
Innova Market Insights data shows that consumers view sustainability challenges as urgent issues that require immediate action. For the industry, this translates into accelerated investment in recyclable, reusable, and bio-based solutions. As a result, there is growing attention on the use of films in F&B packaging, particularly with a focus on biodegradable alternatives.
Innova Market Insights data shows that 89% of consumers globally perceive paper as a sustainable material. This shift in perception is driving increased use of paper-based packaging, with a rise in launches across various categories such as soft drinks, dairy, and fresh produce. Notably, the use of paper bands has surged, with a 214% year-on-year increase in new food and beverage launches using paper or paper-plastic sleeve formats between 2024 and 2025.
Innova Market Insights data indicates stable growth in F&B launches featuring “renewable packaging” claims between 2021 and 2025. Carton was the most commonly used packaging material, and launches with compostable claims grew rapidly during the same period.
Innova Market Insights’ data shows a 3% compound annual growth rate in beauty and personal care packaging launches from 2024 to 2025. More than 20% of launches were packaged in folded cartons, while 72% used plastic packaging.
